If you struggle to know what to blog about or how to write effectively, I recommend checking out the books Youtility by Jay Baer and Everybody Writes by Ann Handley. But the short tip I would give any small business owner is to go to the question and answer website Quora , find questions related to your products and services, make that question the title of a blog post, and then answer the question in the blog post. Not only will you find that visitors to your website love this kind of content, but it will do great things for your SEO efforts.
Try a popup from a company like SumoMe which provides this tool for WordPress sites as well as any other. Also consider offering incentives for people to sign up such as access to a white-paper, ebook, or special series of blog posts. Not sure what to put in your emails? You can find entire books on this topic, but to start? How often should you send out emails? It depends, but I recommend at least once per week. Email marketing expert Ben Settle sends an email out every single day.
Even for B2B companies, Facebook ads are incredibly effective. My best Facebook advertising tip? Use your existing customer email list to create a Facebook Lookalike Audience.
If you have 1, emails from customers who have already purchased your product, you can upload this list to Facebook. Facebook will figure out which profiles belong to those email addresses, analyze those profiles, and then create an audience of tens or hundreds of thousands of similar people you can target with your ads. Nobody wants to do video. Upload your best videos to YouTube. Embed the YouTube videos in related blog posts and share them on your other social media channels. You can get started on Periscope marketing your business within the next 15 minutes. Try it out, what have you got to lose?
And let me know how it goes. Have any burning questions for Josh? Leave them in the Comments below! Steimle is a TEDx speaker and speaks globally at business conferences and events. Resources SurveyMonkey. Log in Sign up Blog results. Showing 0 of 0 results. Stay curious! Start a client appreciation program. Start an affiliate program. Send out a customer satisfaction survey.
Ask for referrals. Help promote or volunteer your time for a charity event. Cross-promote your products and services with other local businesses. Plan holiday gifts for your best customers. Approach a colleague about a collaboration. Plan a free teleconference or webinar. Record a podcast.
10 Ways to Market Your Small Business on a Shoestring Budget
Write a press release. Hire a marketing consultant. Hire a search engine marketing firm. Pay for wearable advertising. Sign up for online business training to revamp, expand and fine-tune all of your marketable skills. Once you have a few brand new marketing ideas to try in your small business, get started on creating or fine-tuning your marketing plan.
There Is No Magic Marketing Strategy
Make your business card stand out from the rest. Create or update your brochure. Create a digital version of your brochure for your website. Introduce yourself to other local business owners. Join your local chamber of commerce. Create multiple approaches, and split test your mailings to measure impact. Advertise on the radio. Advertise in the Yellow Pages.
Small Business Marketing Ideas
Advertise on a billboard. Use stickers or magnets to advertise on your car. Take out an ad in your local newspaper. Advertise on a local cable TV station. Buy ad space on a relevant website. Create a Facebook page.
Marketing Plan Example
Get a vanity URL or username for your Facebook page. Reply or retweet someone else on Twitter. Set up a Foursquare account for your business. List your business on Google Places. Write blog posts on a regular basis. Create an Instagram account.
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